About FunLab

What is the FunLab?

funlabThe FunLab is Hasbro’s in-house research facility. It is a place where friends, families and children come to play with all kinds of toys and games, while our researchers, designers, marketing professionals and engineers observe reactions and play habits.

We run a regular programme of product testing, and we need adults, families and children to help us with our research. By signing up to this panel, you will have the opportunity to receive invitations to take part in research projects that match your profile and interests. We’re after children and adults of all ages and backgrounds – from pre-schoolers to grandparents.

Most of the research takes place in our FunLab, which is an informal and relaxed space. The length and structure of the sessions varies from project to project, and will often involve a discussion element in addition to a hands-on play time. The sessions will also vary in terms of the number and relationship of participants – some projects require a family to attend, others might involve a child and their friends. Adult friendship groups (with no children present) are also required for certain projects. The majority of sessions will involve your family or friends only; however we occasionally run sessions where we group respondents together who don’t know each other. Each session and any planned tasks or activities will be tailored to suit the age and ability of the participants.

During term time, the majority of sessions need to take place after school, so if you’re considering signing up to take part in our on-site testing programme, you need to live, work, or have children attending school, within a reasonable travelling distance to Stockley Park, Uxbridge.

Certain projects may require an in-home placement – we will send the items to your household, and you’ll have the opportunity to experience the products in the comfort of your own home. You may be required to keep a journal documenting your experience, or get invited back into FunLab to talk to us about the products you tested. We may also occasionally invite you to take part in online surveys. These should take no longer than 5 or 10 minutes, and may require the opinions of more than one member of the household. The survey invitation will detail which family member is required to complete the survey.

If you have any questions about our online or on-site research then please read our FAQs.